Job Description:
We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
Capabilities & Requirements:
Develop digital media strategies with business goals aligned with the company’s vision.
Create digital content including websites, blogs, articles, animated explainer videos, etc.
Run day to day social media and search engine optimization audits to ensure best practices are being used.
Manage an organization's website and maintain it, keeping best practices in mind.
Execute new and creative collaborations among technologies and platforms.
Maintaining the online presence and reputation of the company.
Creating and updating digital marketing reports.
Minimum of a Bachelor’s Degree in Marketing or similar field.
Experience with digital marketing automation software.
Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage.
Strong written and verbal communication skills.